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Looking at Marketing as an Investment and Not an Expense

The purpose of marketing is to attract and convince the consumers that your product and service is better than others and get them to buy it

Burnout is Frighteningly High Amongst Employees

Life is not easy for anyone, but lately, it’s the working class that’s facing the brunt of a stressful, deadline-filled lifestyle....

Advantages of Hiring Consultants for Your Business

The job of consultants is to provide expert advice on strategy, finance, operations, management, human resources or information...

Importance of a Business Sales Process

Does your business have a winning sales process? The role of sales is to close the gap between your customer's needs and your...